About Appalu
Celebrating authentic, homemade Indian flavors from every corner of the country.
What We Do
Appalu is a digital marketplace dedicated to connecting food lovers with authentic, home-based Indian food makers. We believe that the best food comes from passion, tradition, and care—not from industrial kitchens. Our platform empowers artisanal vendors to share their culinary heritage with a global audience, while giving customers direct access to genuine, freshly-made treats that taste like home.
From regional snacks and traditional sweets to homemade pickles, masalas, and chocolates, Appalu showcases the incredible diversity of Indian home cooking. We handle the logistics through our network of delivery partners, so vendors can focus on what they do best: creating exceptional food.
Who We Serve
Food Lovers & Customers
Discover authentic, handcrafted Indian delicacies from passionate home makers. Support small businesses while enjoying flavors you won't find anywhere else.
Home-Based Food Vendors
Reach customers directly without the overhead of a physical storefront. Showcase your culinary creations, manage orders, and grow your business on your own terms.
We also support delivery partners who want to build sustainable livelihoods by bringing authentic food directly to customers' doorsteps across cities and states.
Who Builds Appalu
Appalu is built by a passionate team of food enthusiasts, engineers, and community advocates who believe in the power of authentic cuisine and small business empowerment. We are rooted in appreciation for Indian culinary traditions and committed to creating an inclusive marketplace where heritage recipes meet modern convenience.
Our mission is simple: preserve and celebrate the art of home cooking while creating economic opportunities for artisanal food makers across India and beyond.
Our Values
Authenticity
Real food, real makers, real stories.
Community
Building connections between makers and lovers.
Vendor Pricing
Completely Free
Free store setup
Start immediately
No hidden charges
Months 2–4
Month 5 onwards
✨ First month free. Then ₹299/month for 3 months, then ₹999/month. Full details on the Pricing page.